If we don’t take care of our health, we’ll all end up paying the doctor eventually. But the truth is, it’s not just the doctor who benefits. It’s the insurance companies, the pharmaceutical industry, and the large healthcare systems that profit most from our unhealthy lifestyles.
On the one hand, you could call it job security for those of us in the medical field. But personally, I don’t want that job. I’ve done it—the job where I prescribe medication after medication. One to treat a chronic condition, another to manage the side effects of the first, and so on. It becomes an endless cycle.
I don’t want a career built on managing disease instead of creating health. What I want to do is help people—especially women—find a way out of that cycle.
Western medicine has many strengths, but prevention and true lifestyle change often aren’t its focus. Too often, it gives you a shovel to keep digging yourself deeper into a hole. I want to offer something different. I want to provide a ladder—or better yet, a way to avoid the hole entirely.
I want to help women grow something beautiful in the space where there used to be emptiness. I want to help plant a garden, not just manage weeds.
We all know that making healthy lifestyle choices isn’t always easy. If it were, everyone would be doing it. Most of us already know what to do—eat more real food, move more, stress less—but it’s the doing that often feels overwhelming or even impossible.
We know that fast food and processed snacks aren’t the answer to a healthy life. We know that sitting all day without movement is harmful. But between the flood of conflicting health advice and the demands of everyday life, it’s easy to lose motivation or clarity.
Once upon a time, the world made these decisions for us. We ate food when it was in season. We walked to get where we needed to go. We were physically active simply by living. However, now food is delivered to our doors, and many of us can build entire careers without ever leaving our desks.
Is this convenient? Yes. But is it healthy? Not at all.
It’s hard to make healthy choices in a culture that makes the unhealthy ones so easy. It’s even harder to do it alone.
But you don’t have to do it alone.
You can grocery shop solo, but consider bringing a friend, using an app, or working with a provider to help you stay accountable. You can go for a walk alone, but consider taking a class, hiking with your kids, or scheduling time with a trainer to keep your momentum going.
No one said this would be easy. That’s part of the myth we’ve been sold—that wellness should be effortless. However, if we want to live long, healthy, and fulfilling lives, we must make peace with the fact that it takes effort. And sometimes, it takes guidance and coaching as well.
This isn’t about perfection. It’s about intention. It’s about choosing a path that supports your health and well-being—even when it’s not the easiest one.
Let’s stop digging the hole.
Let’s grow something better.

I’m Dr. Jordens, a board-certified osteopathic physician in Family Medicine and Obesity Medicine, and certified by The Menopause Society.
I founded 1988 to offer something different: personalized, evidence-based care for women in midlife. Care that validates your lived experience, supports your body, and honors your whole self—because women deserve care that meets them where they are.



